Your launch missed, or your sales have slowed.
You still don’t know why.
You did the work. You have a course and a list. Maybe a launch came in under goal. Maybe it sold well once and then went quiet. Now you’re staring at the funnel trying to guess which part failed. Guessing is the expensive part. The Launch Leak Audit finds the one layer that’s actually broken, so your next move is aimed at the right problem.
6.0%
$7.56
One client's numbers. Above-benchmark conversion.
What Is a Course Funnel Conversion Audit?
A course funnel conversion audit is a structured review of the system between your list and a sale: your launch data, your funnel structure, your offer, and your email sequence. The goal is to find the one layer that’s actually suppressing sales, so your next launch is aimed at the right problem instead of a guess.
It’s built on the same idea behind everything in The Conversion System: the symptom and the cause are rarely in the same place.
You’ve sold before. You have a list. The sales aren’t where they should be.
So now you are looking at all these moving pieces and you cannot tell which one caused it. The temptation is to rebuild all of it. New course, new copy, new funnel, new everything.
I have seen that instinct cost creators a year. It is rarely all broken. Underperformance is almost always one leak, in one place, doing most of the damage.
Rebuilding the parts that already work is wasted effort, and it buries the part that actually needs attention. The audit exists to find the one leak. Not a list of forty things. The one that matters first.
A business is an ecosystem. Starve one part and the whole thing feels it.
A course business is an ecosystem, where each layer feeds the next. When one part is starved, the damage shows up somewhere else, and the place that looks broken is rarely the place that is.
I have audited a lot of funnels, and the pattern almost never changes. Everyone reaches for the part they already wanted to rebuild. The writer blames the design. The designer blames the copy. Almost no one looks upstream at the layer actually causing the failure.
You run the next launch. My job is to trace the symptom back to the layer actually causing it, and tell you exactly where it leaks.
Four steps, start to plan.
You apply
A short form about your launch, your list, and where you think it fell short. It takes a few minutes and it tells me whether an audit is the right call before either of us commits.
I read the system
Your data, funnel, offer, and email, measured against the benchmarks. This is where the single highest-priority leak surfaces.
You get the report and the plan
A written diagnosis of the one leak that matters first, paired with a prioritized 30-day plan so the next move is obvious.
We talk it through
A strategy call to walk the report together, handle the questions a document cannot, and leave you certain about your first step.
What happens after the audit
The audit is a diagnosis and a plan. It does not include doing the work. After the call, you have three options:
- Run the plan yourself. The report is written so you can.
- Hire me to implement the priority items. We scope and quote that separately.
- Take time, and come back when you’re ready.
Whichever you choose, we agree up front on what we’ll measure, so you can see whether the change is working.
You leave with clarity, or I make it right.
The clarity guarantee
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Sit through the audit and the call. If you do not leave with a clear diagnosis of your highest-priority leak and a 30-day plan to fix it, tell me and I will make it right or refund you. I cannot promise your next launch converts, because I do not control your execution. I can promise you will know exactly what is broken and what to do first. Clarity is the standard, and clarity is something I can stand behind.
Do I Need a Course Conversion Consultant or a Marketing Agency?
Depends on what you already know.
A full-service agency can make sense once you already know what works and need it executed at scale across several channels. That’s an execution problem, and agencies are built for execution.
A specialist in one layer, like a copywriter or a paid ads manager, can make sense when you already know exactly what’s broken and just need it fixed.
A conversion consultant is the right call when neither of those is true yet: a launch underperformed or sales slowed, and you don’t know why. That’s diagnosis work, not execution work, and it has to come first.
This audit is built for that third situation. If the diagnosis shows what needs building, I can build it with you or for you, scoped as a separate project. Read more on how to evaluate the fit: How to Choose a Course Conversion Consultant.
The questions creators ask first.
What if the audit just tells me to redo everything?
It usually doesn't. The instinct is to expect a full rebuild. In practice, the audit usually lands on one leak and one change, not a redo. The clients who brace hardest for a teardown are often the ones who need to touch the least.
My list is small. Is it even worth auditing?
A small list almost never means a bad audit. It usually means a cleaner read. The path from list to sale either leaks or it doesn't, and that's just as visible at three hundred subscribers as it is at thirty thousand. Size is the thing people worry about. It's rarely the thing that's actually broken.
Why an application instead of a buy button?
The audit only works when there is a launched funnel to read. The form confirms that fit before either of us spends time or money. It also lets me give the slot the attention it needs rather than running a volume service.
How is this different from the free quiz?
The free quiz gives you a self-guided read of where your business stands. The audit is me reading your actual system, naming the specific leak, and walking you through the fix on a call. If you have not taken the free quiz yet, that is a good place to start.
What do you need from me?
Access to your launch numbers, your funnel, and your emails. Less than you would expect. The audit is meant to tell you to do less, not pile on homework.
What is a course funnel conversion audit?
A course funnel conversion audit is a structured review of the system between your list and a sale: your launch data, your funnel structure, your offer, and your email sequence.
The goal is to find the one layer that’s actually suppressing sales, so you’re not guessing which part to fix next.
What does this audit include?
Four things: your launch data, your funnel structure, your offer, and your email sequence. I’m not redoing your course or rebuilding your brand. I’m tracing the drop in sales back to the layer actually causing it.
Is implementation included in the audit?
No. The audit price covers the review, the written diagnosis, the 30-day plan, and the call. If you want help putting the plan in place, we scope that as a separate project after the call.
What if my budget is tight?
That’s a good reason to audit first. The point is to stop spending on the parts that already work. The plan names the one or two changes most worth funding first, so you can start there and add more only when the numbers support it.
Can this tell me if my price is wrong?
Pricing gets evaluated as part of the offer, not as a separate line item. If a price objection is really a value or belief problem, that shows up in the offer read, and the report says so.
What’s the difference between a funnel consultant and a marketing agency?
An agency is usually built for execution once you already know what to do. A consultant is built for diagnosis when you don’t yet know what’s broken.
This audit is the diagnosis step. If you want help with the build afterward, I do that too, scoped separately. More on that here: How to Choose a Course Conversion Consultant.
Do I need more traffic, or is this a conversion problem?
Usually conversion, and it’s worth confirming before spending on traffic. More visitors into a funnel that already leaks just means more people hitting the same leak.
Related reading: Why Traffic Is the Last Thing to Fix.
Who should apply for this audit?
Course creators who’ve launched at least once, have a list, and had a promotion come back under what the work deserved, or whose sales have slowed since. If you haven’t launched yet or don’t have a list to read, the free diagnostic is the better starting point.
Stop guessing which part failed.
A few minutes on the form tells me whether an audit is the right call. If it is, you leave knowing what's broken, what to fix, and what to leave alone.
Apply for an AuditTHIS IS FOR YOU IF
- You have launched at least once and have the numbers
- Your course sold before and sales have faded
- You have a list, even a small one, or one you rarely email
- You would rather fix one right thing than rebuild everything
THIS IS NOT FOR YOU YET IF
- You have not launched anything to measure
- You have no list to read
- You want everything rebuilt at once without knowing what’s broken
- You are looking for a quick fix rather than the real leak
