Your launch didn’t hit its goal.
You still don’t know why.
You did the work. You have a list, you ran the promotion, and the numbers came back under what that work deserved. Now you’re staring at the funnel trying to guess which part failed. Guessing is the expensive part. The Launch Leak Audit finds the one layer that’s actually broken, so your next launch is aimed at the right problem.
6.0%
$7.56
One client's numbers. Above-benchmark conversion.
Written diagnosis + a 30-day plan + a call to walk you through it. Start by telling me about your launch.
What Is a Course Funnel Conversion Audit?
A course funnel conversion audit is a structured review of the system between your list and a sale: your launch data, your funnel structure, your offer, and your email sequence. The goal is to find the one layer that’s actually suppressing sales, so your next launch is aimed at the right problem instead of a guess.
It’s built on the same idea behind everything in The Conversion System: the symptom and the cause are rarely in the same place.
You have launched before. You have a list. The promotion did not hit its goal.
So now you are looking at all these moving pieces and you cannot tell which one caused it. The temptation is to rebuild all of it. New course, new copy, new funnel, new everything.
I have seen that instinct cost creators a year. It is rarely all broken. Underperformance is almost always one leak, in one place, doing most of the damage.
Six stages carry a launch. When one leaks, every stage downstream of it underperforms, and rebuilding the others changes nothing.
Rebuilding the parts that already work is wasted effort, and it buries the part that actually needs attention. The audit exists to find the one leak. Not a list of forty things. The one that matters first.
A business is an ecosystem. Starve one part and the whole thing feels it.
A course business is an ecosystem, where each layer feeds the next. When one part is starved, the damage shows up somewhere else, and the place that looks broken is rarely the place that is.
I have audited a lot of funnels, and the pattern almost never changes. Everyone reaches for the part they already wanted to rebuild. The writer blames the design. The designer blames the copy. Almost no one looks upstream at the layer actually causing the failure.
You run the next launch. My job is to trace the symptom back to the layer actually causing it, and tell you exactly where it leaks.
Four steps, start to plan.
01
You apply
A short form about your launch, your list, and where you think it fell short. It takes a few minutes and it tells me whether an audit is the right call before either of us commits.
02
I read the system
Your data, funnel, offer, and email, measured against the benchmarks. This is where the single highest-priority leak surfaces.
03
You get the report and the plan
A written diagnosis of the one leak that matters first, paired with a prioritized 30-day plan so the next move is obvious.
04
We talk it through
A strategy call to walk the report together, handle the questions a document cannot, and leave you certain about your first step.
You leave with clarity, or I make it right.
The clarity guarantee
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Sit through the audit and the call. If you do not leave with a clear diagnosis of your highest-priority leak and a 30-day plan to fix it, tell me and I will make it right or refund you. I cannot promise your next launch converts, because I do not control your execution. I can promise you will know exactly what is broken and what to do first. Clarity is the standard, and clarity is something I can stand behind.
Do I Need a Course Conversion Consultant or a Marketing Agency?
Depends on what you already know.
A full-service agency can make sense once you already know what works and need it executed at scale across several channels. That’s an execution problem, and agencies are built for execution.
A specialist in one layer, like a copywriter or a paid ads manager, can make sense when you already know exactly what’s broken and just need it fixed.
A conversion consultant is the right call when neither of those is true yet: a launch underperformed, and you don’t know why. That’s diagnosis work, not execution work, and it has to come first.
This audit is built for that third situation. Read more on how to evaluate the fit: How to Choose a Course Conversion Consultant.
The questions creators ask first.
What if the audit just tells me to redo everything?
My list is small. Is it even worth auditing?
Why an application instead of a buy button?
How is this different from the free quiz?
What do you need from me?
What is a course funnel conversion audit?
What does this audit include?
Can this tell me if my price is wrong?
What’s the difference between a funnel consultant and a marketing agency?
Do I need more traffic, or is this a conversion problem?
Who should apply for this audit?
Stop guessing which part failed.
A few minutes on the form tells me whether an audit is the right call. If it is, you leave knowing what's broken, what to fix, and what to leave alone.
Apply for an AuditBy application. Limited slots each month.
THIS IS FOR YOU IF
- You have launched at least once and have the numbers
- You have a list, even a small one
- A promotion fell short and you want to know why
- You would rather fix one right thing than rebuild everything
THIS IS NOT FOR YOU YET IF
- You have not launched anything to measure
- You have no list to read
- You want someone to build the funnel for you, not diagnose it
- You are looking for a quick fix rather than the real leak
