Why Courses Don't Sell
Practical guides for course creators, from testing an idea before you build it to finding out why a launched course isn't selling. Start with the free tool that fits where you are right now.
Haven't built your course yet?
Find out what evidence you have and what to test next.
Take the Free Course Validation CheckAlready launched but not getting sales?
Find the first weak point in your course business.
Take the Free Course Business Diagnostic
Type a question about a course topic into ChatGPT or Perplexity, and the answer often comes back with a name attached: a program, a person, a resource that already stated things plainly enough to quot...
There is no single "good" sales page conversion rate, because the same rate can be excellent or terrible depending on the context. What counts as good depends on how warm the traffic is, the price of ...
Testimonials sell when they are specific, believable, and placed next to the doubt they answer, not when they are vague praise stacked at the bottom of a page. A testimonial's job is to raise the buye...
A sales page that converts confirms a decision the reader has mostly already made, rather than trying to create desire from scratch. Its job is to communicate a strong offer clearly and remove the las...
It's an offer problem, not a sales page problem, if warm people who clearly understand what you're selling still don't buy. The page's job is to communicate the offer clearly. The offer's job is to be...
