Why Courses Don't Sell

You're ready to pay for traffic when three things are true: your funnel already converts warm, free traffic at a reasonable rate at every step, a subscriber is worth more to you than it costs to acqui...

Earnings per subscriber, or EPS, is the total revenue your email list has produced divided by the number of subscribers on it. It tells you, on average, what a single subscriber is worth to your busin...

Traffic is the last layer to fix because it multiplies whatever your funnel already does, rather than fixing anything itself. Point traffic at a funnel that converts and it grows the business. Point i...

More traffic won't fix your funnel, because traffic doesn't create conversion. It multiplies whatever conversion you already have. If your funnel turns visitors into buyers, more traffic grows the bus...

You have a conversion problem, not a traffic problem, if people are already arriving and not buying. The test is simple. Look at whether the visitors you already get are converting at each step. If pe...