Why Courses Don't Sell
Practical guides for course creators, from testing an idea before you build it to finding out why a launched course isn't selling. Start with the free tool that fits where you are right now.
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A course niche that sells is specific enough that one real person reads your first sentence and thinks "this is me." It's defined by a clear person and a clear problem you solve for them, not by a bro...
It's an offer problem, not a sales page problem, if warm people who clearly understand what you're selling still don't buy. The page's job is to communicate the offer clearly. The offer's job is to be...
An offer people can't ignore is one where the value they receive is so obviously greater than the price you ask that buying becomes the reasonable choice. It isn't built by writing better sales copy. ...
More traffic won't fix your funnel, because traffic doesn't create conversion. It multiplies whatever conversion you already have. If your funnel turns visitors into buyers, more traffic grows the bus...
In a course business, the symptom is rarely the problem, because the seven layers depend on each other. A weakness in a lower layer shows up as a symptom in a higher one. Low sales, a quiet launch, a ...
Most course launches fail for reasons that have nothing to do with the launch itself. The three most common causes are a list that was never warmed up before the offer, an offer that wasn't compelling...
Fix the lowest broken layer first. Because each layer of a course business depends on the ones beneath it, the earliest weak layer is usually causing symptoms in every layer above it, so fixing it can...
You have a conversion problem, not a traffic problem, if people are already arriving and not buying. The test is simple. Look at whether the visitors you already get are converting at each step. If pe...
To diagnose a course business, you check its seven layers in order, from the foundation up, and stop at the first one that isn't working. Those layers are niche, lead magnet, email list, offer, sales ...
A course usually stops selling because one layer of your business is holding back everything downstream, not because the whole thing is broken. The most common reasons are a niche that is too broad, a...
